Under Armour Connected Fitness
Under Armour updated their blog to house a new lighthearted web series for their multiple brands.
ART DIRECTION, UX/UI, BRANDING
Under Armour connected fitness brands
About the Project
initial sitemap and pre-production storyboard sketches
Also their communities were fractured. They needed a cohesive user experience that allowed people to bounce from each brand seamlessly.
“Ask a trainer: About trainers”
“Ask a trainer: About running"
"Ask a trainer: about machines"