Dr Pepper x TSM
We worked with Dr Pepper to sponsor Team SoloMid (TSM), a pro esports team. Fans got excited for the digital campaign we created for them.
BRANDING, ART DIRECTION, CONTENT CREATION
Team SoloMid at a League of Legends tournament
About the Project
Since Dr Pepper’s first entrance into the gaming world a decade ago with Major League Gaming, the landscape had changed drastically, as esports had grown to mainstream levels. From explaining the culture to providing data about Twitch viewership, we took the lead in providing insights into how we could approach the sponsorship. The gaming world hates advertising, so we tasked ourselves to create something that the fans would love.
Bumper digital Art Card
Dr Pepper was the power-up that players craved.
A brand style guide was then crafted that allowed Dr Pepper to fit in the world of esports. We pulled our inspiration from video game power-up effects.
Brand guidelines and alternative digital backgrounds
Team Soda Mid :15 digital ad
︎︎︎ Explosive, actiony effects
︎︎︎ Fast-paced YouTube-style editing
TSM K-Pop :15 digital ad
Alongside our content, we brainstormed with TSM to help them produce their own branded content on their channels.
Associate Creative Directors
︎ 2020 Bronze Addy (Social Media Campaign)